Varanasi:
A QR code will now be woven into the Banarasi sarees by hand to verify the genuineness of the Banarasi sarees.
A research team from the Department of Mechanical Engineering (Industrial Management) of the Indian Institute of Technology, Banaras Hindu University (IIT-BHU) has developed a new technology that will incorporate a QR code containing a saree, handloom mark logo, silk mark and details.
Research work was done by IIT (BHU) and Angika Cooperative Society for confidence-building measures using QR codes and logos on sarees in the handloom industry.
The researchers said that the inbuilt weaving of the logo in the saree would attest to the purity of the handmade handloom saree. This will give confidence to the customers to choose the right handloom saree and prevent misuse of handloom and its products.
Pro. Prabhas Bhardwaj said that the handloom industry of Varanasi will have to adopt a modern approach.
He said, as per the study done by our research scholar, there is a lot of potential for incorporating IT based applications in this industry. Presently, our research team will come up with QR code technology and logo weaving on saree.
The manufacturer can weave the QR code on the saree with the details of its firm and manufacture. Whenever the customer wants to know about a product, he has to use the scanner in his mobile to know about it. He will enter all the details in the QR code, such as the location of the manufacturer, date of manufacture, etc. These measures will instill confidence in the customers and increase the sales.
Research scholar M. Krishna Prasanna Naik working on the development of Banaras handloom industry said that Banaras handloom industry is facing major issues, with marketing being one of them.
According to her study, most of the customers are not aware of the difference between saree made from handloom and powerloom. Only a limited number of customers know about Handloom Mark and GI Mark.
Their study also reveals that customers are unaware that sellers provide genuine handloom marks or duplicate handloom markings with the products. Hence, he got the idea of sarees with logo and QR code.
Naik said that the perfectly designed saree has a length of 6.50 meters which includes 1 meter of blouse pieces.
After the saree part is completed, a section of 6-7 inches of plain cloth before the blouse is knitted. This patch includes the QR code and the other three logos.
Incorporating these logos in this additional fabric piece will not reduce the strength and style of the fabric and retain the look of the saree.
Amresh Kushwaha, president of Angika Cooperative Society, and Varanasi-based designer Angika have implemented this idea for the first time.
He said that due to improper use of GI marks and handloom marks, customers were not convinced about the originality of the sarees.
Therefore, we are trying to incorporate this QR code and handloom mark log in our sarees, he added. This will help our local and foreign customers to differentiate between handloom products and powerloom products.
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