World Desk, Amar Ujala, Paris
Updated Wed, 30 Dec 2020 05:40 AM IST
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Despite being born into an ordinary family in 1922 near Venice in northern Italy, Cardin not only made himself the fashion superstar of France, but remained an icon of the fashion industry for 75 years due to his desire to learn new.
Growing up in the French industrial city of St. Etiet, Cardin’s fashionable age was 17 when he went to a tailor stitching women’s suits in Vinci. He told an American writer that fashion is not enough.
He had said that I do not want to be a designer. He proved it and also designed fashionable clothes to bubble dress, bath towels, aviators, jumpsuits, automobiles, perfumes, ashtrays and mango jars.
Cardin gave innumerable products from wristwatches to bedsheets, which are famous worldwide. Their products were sold through over 800 licenses in more than 140 countries across five continents. His famous dialogue was I wash my hands with soap. I apply my own perfume. I sleep on my bedseat and live in myself.
Moving film costumes
He traveled to Paris in 1947 to create enchanting sets and costumes for the film Beauty and the Beast, with poet, artist and director Jean Coacteau.
He created a fashion label in 1950 before other French companies. When France was the only veteran in the fashion world. Cardin then took the designs to market in Moscow, Tokyo and Beijing. In the 1970s and 80s their products were sold at 100,000 shops around the world.